The 7 Functions of Marketing explained

7 marketing function

However, it will still need to keep an eye on the purchasing power of its target customers. Now, if it had some competitors too, it would need to do a lot of research to set the right price. This involves grabbing the audience’s attention through content marketing and keeping them engaged with relevant content.

7 marketing function

It is also important to focus on driving sales and providing excellent customer service. Advertising is certainly a key part of marketing, but it is not the only thing that marketers do. Marketing must also include things like market research, product development, and customer service. The first is that marketing is all about creating awareness for a product or service.


Marketing research also informs the marketer how brands set the price of a product. Marketing research sheds light on a brand’s reputation and helps you better understand the amount of value the target audience pays to the brand. Designing a new product that better meets customer needs and fills a gap in the marketplace doesn’t happen by coincidence or sheer luck. The seven functions of marketing are distribution, market research, setting prices, finance, product management, promotional channels and matching products to consumers. Marketing includes the planning and execution of strategies to reach target customers and promote a company’s products or services. The main target of selling is to push the target audience through the sales funnel and make them customers offering products r services.

Price plays a vital role in defining market success and profitability. If you market products with numerous competitors, you could encounter price competition. In that case, you need to target the lowest cost provider to bid low and still be profitable. You can overcome low-priced competition by distinguishing your products and offering customers benefits and values that your competitors cannot match. Now, let’s take a closer look to understand the seven marketing functions. They consist of different aspects, from information management to product selling.

Summary – 7 functions of marketing

Only those products or services survive the changing times that can keep pace with the evolving market trends. Product and service management involves customer engagement to get their feedback and keeping an eye on the changing customer needs and perceptions. Product and service management is a function of marketing because it requires designing, 7 marketing function developing, and modifying the product or service to meet the customers’ ever-changing needs. Marketing and promotion are considered synonymous by most people outside the marketing profession. Although the two are not synonymous, it’s a crucial function of marketing that aims to create awareness about your product or service in the market.

Selling can take place in a variety of different ways depending on the target market. Once you’ve done your research to establish your target market, created your promotions to support your selling process, you can then plan your approach. Most marketers will present the prospect with a promotional gift, free trial, or other enticement to engage them. The seven functions of marketing, designed to bring growth and success to businesses of all sizes.

7 marketing function

A well-executed content plan continuously makes a case for your brand and introduces your products in a subtle and helpful way to convert that interest into a lead. Businesses promote their products in many ways informed by marketing research. Email marketing is important to a successful digital marketing strategy in today’s highly competitive marketplace. As customers have access to more information, companies can no longer depend on traditional methods of… Growing your brand and having a strong marketing channel strategy go hand in hand.

Product and Service Management

Regardless of the broad definition, marketing consists of 7 functions of marketing. They help understand the true purpose of marketing — which helps to create better business strategies. Let’s break down what these functions of marketing are and what you gain from them. Additionally, many businesses choose to get help for their marketing information management tasks from business process outsourcing companies in Poland. By partnering with these companies, businesses can leverage their expertise and ultimately enhance their marketing strategies and decision-making processes. Pricing involves setting the price for a product or a service to maximize the profit, keeping in view the consumers’ perception of the value, production price and the competitors’ pricing.

Promotion usually uses integrated marketing communication (IMC) – which suggests using different ways of communication to share a brand’s message from the business to the consumer. The project manager or ‘PM’ is the individual responsible for the overall success of a scope of work. She makes sure the project is on target with the customer’s and company’s overall goals. The amount of drive and ambition relayed by the project manager feeds into the success of the project. Now that the prospect is in a place to learn more, the salesperson will have the opportunity to present their solution.

In an online business, various brochures would talk about the business and make the customer want to buy it. Sales is closely related to advertising, yes, but you can’t get to sales unless you have definite data on your customers needs. Although the sales are your final goal, they shouldn’t be the only thing you do in your marketing campaign. You need to carefully guide your customers through the sales funnel so that they are primed for making a purchase when approached by the sales team.

The most important marketing strategy is the one that fits your brand and your target consumers – and performs best in terms of cost… Without marketing, it would be challenging for a company to sell products, convey value to customers, and not have stable and growing finances. We have to understand seven marketing functions to discover the marketing intent. Such functions represent all aspects that are part of the marketing effort. This section will look at the 7 functions of marketing more precisely.

Content Marketing 101: A Beginner’s Guide To Effective Promotion

Through our research process, a well-established salesperson will have determined the client’s need for their product or service. During the presentation stage is when that need is addressed, allowing for the product or service to act as the solution to the problem. The data used for this analysis comes from marketing activities like surveys, website sign-ups, purchases, and newsletter subscriptions. From those activities, companies gain users’ email addresses and other relevant behavioral and website performance data.

7 in-demand marketing skills for freelancers―some can pay $250 per hour – CNBC

7 in-demand marketing skills for freelancers―some can pay $250 per hour.

Posted: Wed, 15 Feb 2023 08:00:00 GMT [source]

While awareness is certainly important, marketing must also focus on driving sales. It helps businesses to find and keep customers, communicate with them, and develop products that meet their needs. You’re correct to think that distribution should be the responsibility of the supply chain management team. For example, if your target customers are young people, social media ads can be more productive. However, if you’re targeting senior citizens, printed press or television ads may offer better results even though they may cost more.

The marketing department should inform the decisions such as when to offer discounts, when to offer free products, and when to apply price cuts. Excellent marketing campaigns can also help companies secure financing from investors or banks. At the same time, marketers know which strategies to use that will maximize ROI. These core aspects revolve around things that a company needs to reach sustainability, such as customer base, data, finance, and product management. Also called product service management, this function provides the right products or services to customers. Maintaining products can happen on social media or day-to-day customer engagement.

Examples of physical distribution would be actually stocking your products in a store and including it in the inventory. The transport methods and continuous quality assurance checks are also factors in this. Without marketing, companies would have a difficult time generating sales and revenue. Marketing is also important for building brand awareness and creating customer loyalty. Every marketer who wants to make it big in the marketing sector needs to understand these 7 functions of marketing. The companies that base critical decisions on marketing insights often make good decisions that are well informed.

  • While we tend to think of selling and marketing as being closely linked, selling is last on the list of the seven functions of marketing.
  • Yes, the sales team is the one talking to the customer and making the final transaction.
  • Setting the right pricing for goods and services requires balancing the customers’ buying power and production cost.
  • Additionally, opt for a product mix to reach more audience demographics.

One of the best examples of product management is the Coca-Cola company. Over the years, it has experimented with flavors and kept the Coke flavor close to the original, which people love. However, other aspects of branding evolved with time, and it can be appreciated visually by how their contoured bottles have changed throughout the years.

Compare prices and offering, and make sure it is the right choice for your business. There are pros and cons to most options, and you don’t want to get stuck in a contract that isn’t mutually beneficial. Secondary research involves following the data from a second party – a competitor or otherwise, and analyzing their data. This form of research is valuable to organizations that cannot afford to conduct their own primary research. ⩥ Reputation management – a standard put in place to ensure the organization maintains its ethical behavior and social responsibility to its audience. The insights gathered from the marketing efforts can inform and improve any number of day-to-day operations while guiding long-term strategic decision-making.

The 7 Functions of Marketing Explained with Examples

Additionally, opt for a product mix to reach more audience demographics. Advertising your products and services is essential to attracting new customers and keeping existing customers coming back. Distribution is about deciding how you’ll get the goods or services you want to sell to the people who want to buy them. Having an idea for a product is great, but if you aren’t able to get that product to the customers you aren’t going to make money.

7 marketing function

Research and keeping a tab on the changing prices is a must here, as you have to ensure that there are profits. Similarly, a new brand may opt for a different distribution channel compared to an established business. If you’re a new business, you may choose a well-known shopping mall to sell your products. Once your brand gains enough popularity, your marketing team can advise you to open an independent store. They can help you select an area where most of your customers hang out. They can advise you to transition to an online store if most of your sales are happening online.

Leave a Reply

Your email address will not be published. Required fields are marked *